60TH

Partnered with marketing firm SS+K to develop the #0to60 campaign for the 60th anniversary of the President’s Council on Fitness, Sports & Nutrition. Elements  including identity marks, social strategy, live events (featuring the first ever punching bag selfie), an original song in partnership with Hip Hop Public Health, and video partnership with Funny or Die, the First Lady of the United States and the National Foundation on Fitness, Sports and Nutrition.

History Of Exercise With Nick Offerman and First Lady Michelle Obama from Nick Offerman